Beat the Heat: Creative Ways to Make Your Billboard Stand Out This Summer

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As the scorching summer sun beats down, it’s more important than ever to make sure your outdoor advertising stands out amidst the heatwaves. Here at Penneco Outdoor Advertising, we’ve got some hot tips to help your billboard shine brightly all summer long.

Embrace Vibrant Summer Colors

July and August are all about vibrant hues that pop against the blue skies. Consider using bold, eye-catching colors that evoke the spirit of summer. Think sunny yellows, fiery oranges, and cool aqua blues to grab the attention of drivers.

  • Choose Colors That Pop: Opt for colors that are bright, bold, and attention-grabbing. Think of colors that are commonly associated with summer, such as shades of yellow, orange, red, and blue. These colors not only stand out against the sky but also evoke feelings of warmth, energy, and excitement.
  • Consider Contrast: Contrast is key to making your billboard visually striking. Pairing complementary colors or using a bold color against a neutral background can make your message pop and ensure readability from a distance.
  • Keep it Cohesive: While you want your colors to be attention-grabbing, it’s also important to maintain cohesiveness in your design. Choose a color palette that aligns with your brand identity and message, ensuring that all elements of your billboard work together harmoniously.
  • Test for Legibility: Before finalizing your design, make sure to test it for legibility under different lighting conditions. Ensure that your chosen colors maintain readability, even in bright sunlight or low-light situations, to guarantee that your message gets across effectively.

Incorporate Seasonal Themes

Tap into the summer vibes by incorporating seasonal themes into your billboard design. Whether it’s beach scenes, BBQ cookouts, or refreshing ice-cold drinks, infusing your ad with a touch of summer nostalgia can resonate with viewers and create a memorable impression.

Utilize Dynamic Elements

Beat the heat by adding dynamic elements to your billboard, like interactive displays. Incorporating movement can captivate audiences and make your message impossible to ignore. Imagine a billboard with a fan spinning to cool off viewers on a sweltering day – now that’s attention-grabbing!

Play with Light and Shadows

Leverage the sun’s rays to your advantage by playing with light and shadows in your billboard design. Strategic placement of shadows can add depth and dimension to your ad, while well-positioned lighting can make your message shine, even during the sun’s brightest hours.

Harness the Power of Technology

Embrace cutting-edge technology to elevate your billboard game. From digital displays to augmented reality experiences, incorporating tech-savvy elements can captivate audiences and drive engagement in a digital age. Penneco currently offers 4 digital billboard locations. Check them out here.

Location, Location, Location

Last but not least, don’t forget the importance of location. Choose strategic placement for your billboard to ensure maximum visibility and impact. Whether it’s a high-traffic highway or a bustling city center, selecting the right location can make all the difference in reaching your target audience.

The summer months truly present a golden opportunity for advertisers to leverage the power of billboards and outdoor advertising. Here’s why:

  • People tend to spend more time outdoors, going on road trips, vacations, and attending outdoor events.
  • Longer daylight hours can enhance the visibility of outdoor advertisements. 
  • Summer is a peak season for tourism and travel, with many people hitting the road for trips. This is your chance to target travelers along popular routes, highways, and tourist destinations with strategically placed billboards.
  • Many communities host outdoor events, festivals, and fairs during the summer months, attracting large crowds. Hello, visibility!
  • Summer often brings an increase in outdoor dining, entertainment, and recreational activities. Capitalize on this trend by strategically placing billboards near popular outdoor dining areas, concert venues, parks, and recreational facilities.

Ready to turn up the heat on your outdoor advertising? Let Penneco Outdoor Advertising help you make a splash this summer! Contact us today.

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Penneco Outdoor Advertising
Address: 6608 Rte 22, Ste 307, Delmont, PA 15626
Phone: 724-461-1041
Hours: Monday-Friday: 8:30 – 5:00

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