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POA_May19

How Small Businesses Profit From Using Billboards

All small businesses know that the way to get clients is to advertise. Word of mouth is other people advertising for you, but there is another lucrative advertising method for small businesses: billboards. They are one of the most effective marketing strategies since they reach a larger audience and can optimize the ROI on your marketing budget. All small businesses have to walk a fine line between advertising and profits. Sometimes more traditional advertising methods...
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Planning Your 2019 Advertising Strategy

There is less than a month left of 2018 and it’s time to start thinking of your advertising strategy for 2019. This is the time to try new ways to advertise or to keep some that you are already using. There are some things you can do to get prepared and to plan out a strong advertising strategy.   Revisit who is your target client.   This is the time to re-look at who your...
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10 Things to Consider To Create An Unforgettable Ad

Business owners know that to get more leads and customers you need to advertise. Since almost every business is advertising you need to make sure that your advertisement is unforgettable. This can be challenging but it isn’t impossible. Here are some things to consider when creating your ad to make it memorable.   What makes your company different from your competition?  When creating an ad you need to think about what your unique selling proposition...
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Promoting Your Business on a Budget

All business owners, especially small business owners, know that when you market and promote your business you have to do it on a budget. You need to get the maximum exposure for the lowest amount spent. Here are some things you can do to promote your business when you are on a slim budget.    Utilize Social Media There are many people that don’t realize the power of social media. Back in 2014 over half...
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Complementing Digital Advertising with Traditional Advertising Methods

In today’s busy world digital marketing has become the most popular way to advertise. Some feel that the traditional ways of advertising are dying out. However, the best way to advertise is a mix of both. Combining traditional methods with advanced digital methods will bring you a better return for your advertising budget. One example of mixing traditional and digital is doing a print ad and a display ad. If you are running a print...
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Hitting a Bullseye with Your Target Audience

It’s time to dial in your amazing advertising strategy, but before you decide on the best way to advertise you need to make sure you know who your target audience is.  Do your research and learn your consumer demographic. Once you know who, what, when, and why, you need to make sure you are choosing the best ways to reach that audience and grab their attention.   Time to Do Your Homework The first step...
Get ready for 2018

20 Questions to Ask as You Develop an Advertising Strategy for 2018

As you’re busy closing the books on 2017, it’s time to think about how you’ll keep your business at the  front of your customers’ minds in the coming year. A key piece to this is developing an advertising strategy that’s aligned with your business goals and objectives.   But before you jump feet first into writing next year’s plan, take a close look at how you did this year. Even if you didn’t have a...
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Billboard Design Tips | How to Come Up With Your Billboard’s Message

There’s certainly no shortage of articles out there giving tips on designing a billboard.  However, few offer much in the way of coming up with your billboard’s message. Most simply advise to keep it short, simple, and to the point. But how exactly do you do that? After all, you’re a business owner, not a writer. If you can relate, then keep reading because this week, we’re sharing tips on how to come up with...
3 Ways to Improve Holiday Sales with Outdoor Advertising

3 Ways to Improve Holiday Sales with Outdoor Advertising

The holidays may feel far away, but they’ll be here before you know it. So if you haven't planned your holiday advertising campaigns, now’s the time to start making that list and checking it twice. Read on for 3 ways to improve holiday sales with outdoor advertising and get ready for your 2017 holiday sales to be bigger than Santa’s bag of gifts! According to Visa’s 2016 Retail Spending Monitor, last year saw a growth...
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Part 2: 5 Tips to Create Effective Outdoor Advertising for Your College or University

This is Part 2 in a 2 Part Series on effective outdoor advertising for your college or university.  Last time, we showed you several different ways your school will benefit from billboard advertising.  If you missed it, you can read it here. (http://pennecooutdoor.com/effectiveness-of-outdoor-advertising-for-colleges-universities/).  This time, we’re going to share 5 tips to help you maximize the results of your campaign.   In an increasingly competitive landscape, schools, colleges, and universities need to develop comprehensive, creative...
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Part 1: Effectiveness of Outdoor Advertising for Colleges and Universities

The new semester may have just started, but that doesn’t mean that you shouldn’t be looking to fill next semester’s empty seats. Now is the perfect time to start advertising your college or university. Read on to learn how billboards can increase student enrollment and get x tips to design a billboard advertising campaign for your school that’ll get an A+!   Universities and colleges face a number of unique challenges when it comes to...
How to Boost Event Attendance with Billboard Advertising

How to Boost Event Attendance with Billboard Advertising

Think billboards are just for advertising businesses and brands? Not at all! Outdoor advertising is a great way to get the word out about events, too! Are you a nonprofit with an upcoming fundraiser? A civic organization that’s holding a community event? A local university with a new sports team? Maybe you’re a theatre and landed several popular shows for next season?  Whatever type of event you're hosting, how you advertise it will play an...