Outdoor advertising is one of the most effective and Consistent forms of advertising available to businesses today.
OUTDOOR ADVERTISING MAKES AN IMPRESSION
ON YOUR TARGETED AUDIENCE.
Ninety-six percent of Americans are exposed to outdoor media, and 71% consciously look at the messages on billboards.
And, unlike other forms of advertising media, billboards cannot be turned off, tuned out, or avoided. They’re "on" 24/7 for thousands of your potential customers to see every day!
OUTDOOR ADVERTISING COSTS LESS
THAN OTHER FORMS OF MARKETING.
Advertising on a billboard for a whole month costs roughly the same as running a full-page ad in a major newspaper for one day!
In terms of cost per impression out-of-Home advertising also costs 80% less than television ads and 50% less than radio ads!
OUTDOOR ADVERTISING INCREASES YOUR SALES
AND YOUR PROFITS.
Nearly one-quarter of people who see a billboard visit that business immediately and more than one-third visit that business that week!
That’s thousands of more customers visiting your business and buying your products and services!
BILLBOARDS MAY BE "TIMELESS," BUT THAT'S WHY THEY'RE SO EFFECTIVE RIGHT NOW.
In a world where we're bombarded with ads that we can fast forward through, turn off, tune out, and unsubscribe from, billboards are always "on." Plus, they don't interfere with the consumers' experience, as digital ads can. Finally, 71% of consumers say that billboard ads stand out more than online ads, and 46% believe they stand out more than TV ads.
BILLBOARDS FOR YOUR LOCAL BUSINESS
If you think billboard advertising is just for the big-name brands, you couldn't be more wrong! Here's why outdoor advertising might be the most affordable and effective advertising option for your Western Pennsylvania business.