Resources for Your Billboard Campaign

We’re here to help, and we have the outdoor advertising knowledge and resources you need to create an amazing and profitable campaign.

At Penneco Outdoor, we get that the world of outdoor advertising can be overwhelming. Industry standards, billboard types, location, sizing, color choices, calls-to-action. . .

There’s so much to consider when planning your billboard ad campaign! We’re here to answer all of your questions. In the meantime, we’ve gathered the best resources to help you get started.

Outdoor Advertising Association of America (OAAA)  

Founded over a century ago, the OAAA is the organization representing billboard and outdoor advertisers in the US. With an extensive resource center, you’re sure to find information to make your out of home advertising a success.

Traffic Audit Bureau (TAB) 

A nonprofit organization in existence for nearly 100 years, TAB provides accurate, current and detailed information about the people who see outdoor media.

The OBIE Awards 

If you’re looking for inspiration to kickstart your billboard campaign, check out The OBIE Awards creative gallery. Only the most creative and innovative outdoor advertisers take home and OBIE Award.

Outdoor Advertising Association of America (OAAA) Creative Center 

Visit the OAAA library, and you’ll have no shortage of ideas for your billboard! Plus, they offer a Creative Testing Tool, allowing you to create a mockup and envision what your billboard will look like in the environment. 

Download Billboard Design Templates

Digital Billboard Artwork Design Specs

#16 Route 30 East (North Huntingdon)

Image size (pixels): 400x800

#16 Route 30 West (North Huntingdon)

Image size (pixels): 400x840

#18 Route 22 West (Delmont)

Image size (pixels): 400x1400

#29 Route 30 East & West (Irwin)

Image size (pixels): 400x840

#33 Route 21 (Uniontown, all faces)

Image size (pixels): 400x840

Have questions? Ready to start planning your campaign? We’d love to help!