Resources

We’re here to help.

At Penneco Outdoor, we get that the world of outdoor advertising can be overwhelming! Industry standards, billboard types, location, sizing, color choices, call to actions . . . There’s so much to consider when planning your billboard ad campaign!

Industry Resources
Creative Resources
Billboard Location Resources
Design Specs
Helpful Articles
Industry Resources

Outdoor Advertising Association of America (OAAA)  

Founded over a century ago, the OAAA is the organization representing billboard and outdoor advertisers in the US. With an extensive resource center, (hyperlink to http://www.oaaa.org/ResourceCenter/ResourceCenter.aspx) you’re sure to find information to make your out of home advertising a success.

Traffic Audit Bureau (TAB) 

A nonprofit organization in existence for nearly 100 years, TAB provides accurate, current and detailed information about the people who see outdoor media.

Creative Resources

The OBIE Awards 

The OBIE Awards are given to the most creative and innovative outdoor advertisers.  Looking for some inspiration to kickstart your billboard campaign? Check out their creative gallery.

Outdoor Advertising Association of America Creative Center 

You’ll have no shortage of ideas for your billboard after viewing their library or using their Creative Testing Tool

Billboard Location Resources
Design Specs
Billboard Design Specs

Digital Billboard Specs

  • Route 22 West (Delmont) – Aspect Ratio: 704 x 200 @ 300 dpi
  • Route 30 West (North Huntingdon) – Aspect Ratio: 336 x 160 @ 300 dpi
  • Route 30 East & West (Irwin) – Aspect Ratio: 684 x 324 @ 72 dpi

Have questions? Ready to start planning your campaign? We’d love to help!