OOH Design Tips | Choosing the Right Font for Your Billboard

OOH Design Tips | Choosing the Right Font for Your Billboard

Did you know that the fonts you use on your billboard impact the effectiveness of your out-of-home (OOH) advertisement?  It’s true!  Travelers need to see and understand your billboard’s message quickly and easily.  When commuters are whizzing by your outdoor advertisement, fast and at a distance, the right font for your billboard improves the chance they will be able to read your message!  So how do you know which typefaces are best? Read on for tips from the design pros at Penneco Outdoor.

Tips to Selecting the Best Font for Your Billboard

Right-Size Your Font

Your billboard needs to be legible from different distances, so the bigger font you use, the better.  Why?  The bigger the font, the further away your message can be easily read.  Additionally, larger sizes mean that people will see your billboard for a longer period of time.  Plus, big lettering takes up more space on your billboard, which means you’ll use fewer words and your message will have a bigger impact.

Be Stylish, But Not Too Stylish

In General

  • Travelers will be at least 500 feet from your billboard.
  •  Most viewers will be traveling at speeds up to 60 mph.

Be Stylish, But Not Too Stylish

Do a quick Google search for fonts and you’ll get 2.6 million results for all kinds of fancy typography.  And while these are absolutely gorgeous, they may not be the right font for your billboard. Travelers aren’t able to make out what they say as they zoom down the highway. Additionally, many are simply illegible from a distance. (Or even up close, for some!)
Right-Size Your Font

Style Basics

  • Use a font with even thickness.
  • Choose print fonts over script fonts.
  • Select lettering that’s not too thin.

In Sum

The font you use for your outdoor ad will have a big impact on the success of your advertising campaign by affecting how well viewers will be able to get your message.  Think of your typography like the wrapping paper on a present you’re giving someone special. It adds to the appeal and excitement of the recipient!

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5 thoughts on “OOH Design Tips | Choosing the Right Font for Your Billboard”

  1. I agree that the fonts used on your billboard will impact the effectiveness of your billboard. You also said that travelers need to see and understand your billboard’s message quickly. I think it’s important to choose a billboard font that matches your company’s logo font.

    1. Penneco Outdoor Advertising

      Thanks for taking the time to comment, Cindy! You make a really valid point! Using billboard fonts that match your company’s logo will create consistency and increase brand recognition.

      We all want to buy from brands we know. So when a company interacts with consumers using a consistent voice and style, they are building relationships with consumers and allowing potential customers to get to know them as an organization — their mission, purpose, and values. And once this occurs, those potential customers will be more likely to turn into actual customers!

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Penneco Outdoor Advertising
Address: 6608 Rte 22, Ste 307, Delmont, PA 15626
Phone: 724-461-1041
Hours: Monday-Friday: 8:30 – 5:00

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