How Not to Advertise Your Small Business: Don’t Make This Critical Mistake

07.27.17_blog title

Summer is in full swing and it’s . . . yard sale season! Why is an outdoor advertising agency writing about yard sales? Believe it or not, they actually do have something in common with your small business. Read on and find out what.

How Not to Advertise Your Small Business

how not to advertise your small business

A few days ago, we ran into an acquaintance at a networking event. As we caught up, she shared that she had recently had a yard sale that just didn’t turn out like she expected.

Sally just couldn’t understand it. She thought everything had been absolutely perfect. Even the weather was ideal – one of those rare days in Southwestern Pennsylvania where the sky was a cloudless, crystal blue.

She had a large variety of nearly new items, fairly priced and strategically placed on clothed tables. But several hours into the day, most sat untouched. Few people had stopped by eager to find their next treasure. Most were folks from the neighborhood. Nowhere near the crowd she hoped for.

Her yard sale was, in a word, a flop.

What went wrong?

During the weeks of careful planning, Sally made a mistake that proved fatal to the success of her yard sale. She didn’t tell anyone about it.  

Sure, she had put a sign in her yard, but nowhere else throughout her community. So few people knew about it. And few people came.

Seems a little obvious, doesn’t it? (We think so, too!)

Is This How You’re Advertising Your Small Business?

Are you making this same mistake when advertising your small business? Are you getting out in front of as many folks as possible in your surrounding communities? Do you only have a sign at your business location? If so, you’re missing out on thousands of potential customers every day by not letting them know about your amazing products and services!

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. –Steuart Henderson Britt

We couldn’t agree more!

Effective and Affordable Advertising Solutions

There’s no scarcity of advertising mediums available to businesses today. Print media, television, radio, online . . . The list goes on and on. But one of the most effective and affordable options is billboard advertising.

Facts and Figures about Billboards

how not to advertise your small business

  • Reach 96% of Americans.
  • 71% often look at the messages on billboards.
  • 46% of American adults have searched for a business online after seeing an outdoor ad.
  • Cost 80% less than television advertising.
  • 24% of people visit the establishment the same the day they viewed a billboard.
  • 32% of visit a business during the same week they saw an outdoor ad.

So what are you waiting for? Let us help you get the word out about your small business! And if you’re on a tight budget, that’s okay! We have several Exceptional Value Billboards available!

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Penneco Outdoor Advertising
Address: 6608 Rte 22, Ste 307, Delmont, PA 15626
Phone: 724-461-1041
Hours: Monday-Friday: 8:30 – 5:00

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