Get Attention NOW! How to Craft an Effective Billboard Headline

POA - Blog_February 2024-02

Creating a compelling headline for a billboard is crucial for grabbing attention and conveying your message effectively.

What is a billboard headline? 

A billboard headline is a concise and attention-grabbing message displayed on a billboard, typically along highways or busy urban areas. 

What is the goal of a billboard headline?

The goal of a billboard headline is to quickly capture the attention of passing drivers and pedestrians, conveying a message or promoting a product or service effectively. 

Here are 5 things to remember when crafting a billboard headline.

  1. Emphasize a Clear Message
    • Focus on a single, powerful message or idea you want to convey.
    • Make sure the message aligns with your brand and resonates with your target audience.
    • All About Action: Use strong words that evoke emotion or prompt action. Powerful verbs and impactful adjectives can make a difference.
    • Throw in a call-to-action that’s impossible to resist. Whether it’s visiting your website, trying out a demo, or just yelling, “I need that!” – make it clear and compelling.
  1. Highlight Benefits or Solutions
    • Clearly communicate the benefits of your product or service.
    • Emphasize how your offering solves a problem or meets a need.
    • Use humor to be memorable! Studies have shown ads that make people laugh get remembered and are shared with friends and family.
    • Evoke emotion with your ad.
  1. Keep it Concise
    • Billboard headlines should be brief and to the point. Aim for simplicity and clarity.
    • Simplicity is Your BFF: We get it; you have a groundbreaking product or service. But remember, a billboard isn’t the place for a novel. Keep it short, snappy, and straight to the point. 
    • Think of it as a tweet for the highway. 
    • Stick to 6-10 words that pack a punch.
  1. Prioritize Readability
    • Ensure that the text is large enough to be read from a distance.
    • Test readability from different angles and distances.
    • Use a legible font and high-contrast colors.
  1. The “So What?” Test
    • Before you finalize your headline, ask yourself the “So What?” question. 
    • If your message doesn’t evoke a reaction or response, go back to the drawing board. 
    • Make it so compelling that even the most uninterested commuter can’t help but raise an eyebrow.

We’ve been designing billboard ads for a long time. Just send us your ideas and one of our designers will do the hard work for you! When you work with our creative team, we will help you to create an ad that is powerful, professional, and memorable. Contact Penneco Outdoor Advertising today! 

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