Business owners know that to get more leads and customers you need to advertise. Since almost every business is advertising you need to make sure that your advertisement is unforgettable. This can be challenging but it isn’t impossible. Here are some things to consider when creating your ad to make it memorable.
What makes your company different from your competition?
When creating an ad you need to think about what your unique selling proposition (USP) is. You need to know what it is you offer that makes your company different from all the other companies in your industry. That is what you are going to want to push in your ad.
Create a powerful and attention-grabbing headline.
Your headline is your first chance to get people to open and look at your ad. You need to know who you are marketing to and what they are interested in. You can use that knowledge to create a headline that will cause them to open your ad or read it fully. Your headline is your first impression and you want it to be the best you can to influence them to read your ad and complete the call to action. For example: HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL, or like the title of this blog, 10 THINGS TO CONSIDER TO CREATE AN UNFORGETTABLE AD.
Give an offer they can’t turn down.
Everyone loves a great deal. Offer something special like an unbeatable price, free shipping, a bundle deal, or even a free trial. This will get people coming back to your business again and again. Don’t be timid in offering a deal, do it loud and proud. That confidence will inspire people to act.
Show them the benefit of using your company.
Whether it is a product or a service, everyone wants to know what’s in it for them. Tell them what they will be getting by spending their money with you. It’s easier than you think. First list the service or product. Then list the features that service or product has. Then tell the reader what they will be getting from that service or product.
Offer a risk-free guarantee.
Shoppers always have a fear of buying something new and finding out they don’t like it. It can cause many shoppers to pass on a great product or service in fear of wasting money. You can overcome this by offering your customers a risk-free guarantee. Many companies offer a money-back guarantee within a certain timeframe. This will allow customers to not worry about wasting money and will let them buy with more confidence.
Make sure to have a call to action.
Your ad should be more than just informing the potential customer about your product or service. Ask them to complete some call to action. This could be a purchase, sign up for a newsletter, or contact you for more information. This shows that the customer is interested in your business and is taking the next step.
Give a sense of urgency.
When you are creating your call to action, make sure you include a sense of urgency. Customers will act faster if they know there is a certain timeframe on the deal. Let them know that there is a deadline on that offer and make sure if you say “for a limited time only” that it really is a limited time. Nothing loses customers faster than giving a sense of urgency and then finding out it wasn’t really a special offer.
Add testimonials.
When people are thinking of making a purchase or using a service, they want to hear from other people what their experience was. They want to see how happy they were in using that product or service. The best way to give them that information is to add testimonials to your ad.
Use a bold graphic or image.
Customers are visual and one of the best ways to get their attention is to have a bold or bright image. This will make your ad stand out and be more interesting, rather having it on a plain white background.
Make sure you have the right contact information on your ad.
You have gotten their attention, now tell them where to get more information or make a purchase. Give your location, phone number, email address, and any other relevant information the customer may need.