Advertising Strategy & Goals

We’re officially in the final quarter of what has been a remarkable (and not in a good way) year. Although individuals and businesses are becoming less and less restricted, the repercussions of the COVID-19 pandemic continue to play out and much remains unknown. After a lot talk about “the new normal,” we’re still not sure…

Business owners know that advertising, in its many forms, is key to gaining clients. Consumers can’t buy from you if they don’t know about you and the value you offer. Digital marketing ads (e.g., on Google, Facebook), direct mail, and print ads in local magazines and newspapers are among the key advertising options for local…

You’ve probably heard from every business under the sun about their response to the COVID-19 outbreak and been bombarded with statistics on the pandemic’s impact – on the economy as a whole and on small businesses specifically. We want to take a step to help our local business friends rebound from the setbacks we’ve all…

All small businesses know that the way to get clients is to advertise. Word of mouth is other people advertising for you, but there is another lucrative advertising method for small businesses: billboards. They are one of the most effective marketing strategies since they reach a larger audience and can optimize the ROI on your…