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The Latest News, Tools, Tips, & Inspiration to Make Your Billboard Advertising a Success!

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Boost Your Bottom Line This Holiday Season With Billboards

Boost Your Bottom Line This Holiday Season With Billboards

Digital Billboards in Westmoreland County – Endless Possibilites

Digital Billboards in Westmoreland County – Endless Possibilites

Your business will get the attention it deserves when you advertise on one (or all 3!) of our digital billboards in Westmoreland County!  Each are strategically located in some of the busiest locations across the county! Digital Billboards are Right for Your Business!   •   72% of consumers will consider your business as 'cool' •   You'll stay in front of your competitors because you can change up your ad regularly •   100% of...
23 Astonishing Billboard Statistics You Must See to Believe

23 Astonishing Billboard Statistics You Must See to Believe

Featured Billboard Listing: Rt 30 East Greensburg

Featured Billboard Listing: Rt 30 East Greensburg

  Your business will get noticed in a big way when advertised on this great outdoor billboard. Strategically located on one of the most highly traveled sections of Rt 30 in Greensburg, Pa!     This is the view that your future customers see when traveling by this billboard along Rt 30 Greensburg.   Quick Billboard Location Stats • 43,000 vehicles each day • 1/2 mile west of Rt 119 • Near West Newton, Rt 136...
OOH Design Tips | Choosing the Right Font for Your Billboard

OOH Design Tips | Choosing the Right Font for Your Billboard

Did you know that the fonts you use on your billboard impact the effectiveness of your billboard?  It’s true!  Travelers need to see and understand your billboard’s message quickly and easily.  When commuters are whizzing by your outdoor advertisement at fast speeds and far distances, the right font for your billboard improves the chance of your message getting read!  So how do you know which typefaces are best? Read on for tips from the design...
What Does That Mean? 29 Outdoor Advertising Terms Defined

What Does That Mean? 29 Outdoor Advertising Terms Defined

Every industry has its lingo and out-of-home advertising is certainly no exception.  Here are 29 outdoor advertising terms that business owners don’t always know explained in plain and simple language. A, B, C Ad Audience: All people who see or could see your ad during a particular time period. Analytics: Meaningful information and patterns used to explain, predict, or improve performance. Billboard:  A large advertising display that can be seen from a distance. Brand Awareness: How well potential and current customers know your...
3 Ways to Make Your Billboard Work as Hard as You Do

3 Ways to Make Your Billboard Work as Hard as You Do

Ah . . . Labor Day!  That one special day each year where we get to pause and celebrate our hardworking American spirits and contributions to the US economy.  As the team at Penneco enjoyed a well earned day off (and some pretty delicious burgers to boot), the conversation turned to how hard it can be for a business to build its brand and grow. Wouldn't it be great if marketing efforts worked as hard as business owners and employees?  They can!...
Why Billboards Work For Small Business

Why Billboards Work For Small Business

Quick! Think of billboards and the companies who advertise on them.  What types of businesses come to mind?  If you’re like many of us, you immediately think of large corporations.  But million-dollar enterprises aren’t the only companies who benefit from the power of outdoor advertising.   Billboards work for small business establishments just like yours, too!   Here are 3 of our favorite reasons why. 3 Reasons Why Billboards Work for Small Business   Targets Your Current...
7 Creative Billboard Examples You Just Have to See

7 Creative Billboard Examples You Just Have to See

3 Easy Ways to Measure a Billboard’s Effectiveness

3 Easy Ways to Measure a Billboard’s Effectiveness

Adding outdoor media to your business’ advertising strategy but not quite sure how to determine whether or not it’s working? Not to worry! Tracking the success of your advertising campaign doesn’t have to be scary or hard. We’ve found some really easy ways you can track the return on your investment and measure your billboard’s effectiveness!   3 Easy Ways to Measure a Billboard's Effectiveness   1. Create a Unique Landing Page Create an easy tracking method by incorporating your...
Digital Billboards: Outdoor Advertising Gone High-Tech

Digital Billboards: Outdoor Advertising Gone High-Tech

Is Outdoor Advertising Part of Your Advertising Strategy?

Is Outdoor Advertising Part of Your Advertising Strategy?

We’re officially midway through 2016! Can you believe it? It feels like yesterday we were writing our yearly business goals, developing our marketing plan, and determining our advertising strategy, and here we are at the start of the 3rd quarter already!  Have you taken a look at where your business stands? Are you where you want to be? If not, now is the perfect time to reassess and make changes so you can end this year strong. One easy way to stay (or...