5 Tips to Design a Billboard That Gets Results

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Using billboard advertising as part of your business’ marketing strategy? That’s great! With 96% of Americans exposed to billboards and 71% of us ‘often’ looking at them, it’s a smart way to build your brand and advertise your business. But creating the design for a billboard can be overwhelming. It doesn’t have to be though. Read on to get 5 of our designers’ favorite tips to design a billboard that grabs attention and leaves a lasting impression — long after viewers drive by.

Tips to Design a Billboard


Keep It Simple

The average traveler has less than ten seconds to read your billboard. Make sure to keep your message simple, direct, and clear. If at all possible, use less than 6 words.

Billboard Tip 1



Use Contrasting Colors

When designing a billboard ad, make sure you choose bold, high contrast colors. Not only does this greatly improve readability, it also ensures your ad stands out from the surrounding landscape.

billboard design tip



Choose a Legible Font

Be sure you use typefaces that are easy to read from a distance of at least 1000 feet. Avoid using thin fonts, bulky lettering, and fancy script. Serif fonts are often the best choice.

Tip to Design a Billboard



Use Large Lettering

Your outdoor ad’s line height needs to be large – at least two feet. However three feet and higher is best. Additionally, provide ample space between letters to make sure words don’t merge together. 

Tips to design a billboard



Make It Visual

Remember that outdoor advertising visually tells a part of your company’s story. Make it vivid and memorable with relevant, high-quality images that evoke emotion.

Billboard design Tip

So there you have it – Five of our designers’ favorite tips to design a billboard that gets noticed. Excited to get started? Have a question? Know a billboard design tip you’d like to share? We’d love it if you commented below! 

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7 thoughts on “5 Tips to Design a Billboard That Gets Results”

  1. Pingback: 23 Astonishing Billboard Statistics You Have to See | Penneco Outdoor

  2. Pingback: Posters? Bulletins? Billboard Sizes Explained | Penneco Outdoor

  3. Pingback: 4 Steps to Create a Winning Outdoor Advertising Strategy | Penneco Outdoor Advertising

    1. Penneco Outdoor Advertising

      Thanks for adding to the conversation – and for your kind words about our blog! We strive to bring helpful info to our readers!

      As far as why others don’t realize some of the points we made in this post: It’s likely a combination of factors. Often advertisers aren’t familiar with sound outdoor advertising design principles and just ‘don’t know what they don’t know,’ if that makes sense. Also, it’s really easy to fall into the trap of wanting to share every tiny detail about one’s business on an ad, not realizing that doing so will work against them. We’d love to hear your thoughts on this though!

  4. Thanks for publishing this brilliant post. I’ve been reading for
    a while but I’ve never actually left a comment. I’ve bookmarked your blog and shared this on Facebook.
    Many thanks again for a great post!

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Penneco Outdoor Advertising
Address: 6608 Rte 22, Ste 307, Delmont, PA 15626
Phone: 724-461-1041
Email: Outdoor@Penneco.com
Hours: Monday-Friday: 8:30 – 5:00

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