3 Easy Ways to Measure a Billboard’s Effectiveness

Adding outdoor media to your business’ advertising strategy but not quite sure how to determine whether or not it’s working? Not to worry! Tracking the success of your advertising campaign doesn’t have to be scary or hard. We’ve found some really easy ways you can track the return on your investment and measure your billboard’s effectiveness!


3 Easy Ways to Measure a Billboard’s Effectiveness


1. Create a Unique Landing Page

Create an easy tracking method by incorporating your website into your billboard. All you have to do is create a unique landing page and track the number of visits to that specific page! Believe us, it’s much less complicated than it sounds.

Bonus Tip: Make sure the web address is super simple and easy to remember. Since viewers will be driving or only have a few seconds to see your billboard, they won’t be able to write down the address.


2. Use a Discount Code

Entice customers to make a purchase while monitoring whether your billboard is working by offering a discount specific only to that outdoor advertisement. And it doesn’t have to be anything extravagant either. In fact, the simpler it is, the easier it will be for your customers to remember. Easy, huh?

Bonus Tip: Have a brick and mortar business? Say something like ‘Get 10% off when you mention this ad’. Own an online storefront? Use a straightforward coupon code.

3. Ask for Feedback

By far the easiest way we’ve found to determine if your billboard is doing its job is to ask customers how they learned about your business. As common sense as this sounds, a lot of business owners don’t always do this, but it’s definitely a valuable practice! What could be simpler?

Bonus Tip: Want to increase the likelihood of customers responding to your request? Run a contest and choose the winner from the respondents.

So are you excited to get started measuring the success of your billboard? We can’t wait to hear about it! Which way are you going to try first? Have something else in mind? We’d love to know how else you’ll measure your billboard’s effectiveness! Leave us a comment below.


  1. […] you’re using all 5 of the strategies above? Great! Now it’s time to starting track the effectiveness of your strategy. So how do you determine whether or not your outdoor advertising is working? It’s easier than you […]

  2. digital billboard Phoenix AZ on December 11, 2017 at 5:41 am

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    • Penneco Outdoor Advertising on December 11, 2017 at 4:21 pm

      Hi there! Thank you so much for letting us know! Gotta love when different technologies don’t ‘play nice’ together!

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