Let the official countdown to 2017 begin! If you’re like most of us, you’re probably reviewing your 2016 business goals. How did you do? Did you meet or exceed your goals? Yes? Great! If not, how come? Do your potential customers know about your company and its amazing products and services? If not, add billboards to your advertising strategy in 2017. They’re a proven tried-and-true way to get the word out about your business and boost profits! And to make sure you’re successful, we’ve created a great list of quotes that will help you design a better billboard than you could even imagine!
Simplicity in Billboard Design
Simplicity is the ultimate sophistication. -Leonardo Da Vinci
Make it simple. Make it memorable. Make it inviting to look at. -Leo Burnett
You know you’ve achieved perfection in design, not when you had nothing more to add, but when you had nothing more to take away. -Antoine de Saint-Exupery
Simplicity, wit, and good typography. -Michael Bierut
An ad is finished only when you no longer can find a single element to remove. -Robert Fleege
The Importance of Advertising
Stopping advertising to save money is like stopping your watch to save time. -Henry Ford
If you don’t like what’s being said, change the conversation. -Don Draper
Many a small thing has been made large by the right kind of advertising. -Mark Twain
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. -Steuart Henderson Britt
Building Relationships with Customers Using Outdoor Advertising
Don’t tell me how good you make it; tell me how good it makes me when I use it. -Leo Burnett
The gift of advertising [is] to connect with people in a human way. -Eric Schmidt
Nobody counts the number of ads you run; they just remember the impression you make. -Bill Bernbach
How well we communicate is determined not by how well we say things, but how well we are understood. -Andrew Grove
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -Maya Angelou
The Process to Design a Better Billboard
Design is the silent ambassador of your brand. -Paul Rand
If you think good design is expensive, you should look at the cost of bad design. -Ralf Speth
Design is an opportunity to continue telling the story, not just to sum everything up. -Tate Linden
An old adage has it that a picture is worth a thousand words. But research across many countries has taught us that the opposite is also true. One word can be worth a thousand pictures. -Charles Young
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. -Leo Burnett
Truth in Advertising on Billboards
I believe consumers will respond with their pocketbooks to advertisements that reflect ethical considerations. Companies that follow high ethical principles in their advertisements will do well by doing good. -Wallace S Snyder
So what do you think?
Are you inspired and ready to make Out-of-Home Advertising part of next year’s business strategy?
We’d love to be part of making that happen!