Recently start your own business? One of the biggest challenges many new small business owners face is knowing how to get the word out about it. Among the thousands of ways to advertise, some methods will be more effective – and affordable – for you as a startup. Read on for 3 affordable ways to advertise your new small business.

 

So you finally did it! You took the leap and started your own small business this year. Congratulations! Now, you need some affordable ways to advertise your new small business so you can start getting customers. Let’s face it, there’s a lot of competition out there and you need to stand out from the crowd if you want to be successful.

For example, according to 2015 Census Data, throughout the 5 counties of Southwestern Pennsylvania where our billboards are located, there were a total of 143,153 business establishments in 2015 alone!

 

Business Establishments in Southwestern Pennsylvania in 2015

Number of Business Establishments in Allegheny County

96,501

Number of Business Establishments in Bedford County

3,715

Number of Business Establishments in Fayette County

8,105

Number of Business Establishments in Indiana County

7,036

Number of Business Establishments in Westmoreland County

27,796

 

And while not all of those will be your direct competitors, many will be. So it’s absolutely crucial that you get in front of your target customers and stand out from the crowd as soon and as often as possible in this early stage of your small business. So, without further ado, here are 3 affordable ways to advertise your new small business.

 

3 Affordable Ways to Advertise Your New Small Business 

 

1. Build on Online Presence

affordable ways to advertise your new small business

Would it surprise you to know that 81% of consumers conduct online research before making a purchase? Or that 75% of total shopping time is spent doing online research for half of consumers? So make sure your small business shows up while they’re searching.

Three easy ways your small business can start showing up in search results are to:

 

  • Have a website. At a minimum, make sure your website highlights key information about your business and offerings. It should also have an organized and clean design. For even more oomph, make sure it’s responsive to mobile devices and is optimized for search engines.

 

  • Get active on social media. No, you don’t have to be on every single one. Pick one or two networks that your target customers use and focus on those. But, before you start posting, spend some time building your profiles and developing your strategy

 

  • Set up business listings on popular directories. This is a must for all small businesses, but even more so if you have a local brick-and-mortar establishment. And though there are literally thousands of directories, you’ll be off to a great start if you focus on Google, Bing, Yahoo, Yelp, and YP.

 

2. Join Business Networking Groups

 

Despite our increasingly digital world, in-person business networking is still one of the most vital ways to advertise your new small business. Not only do they help generate awareness about your business, they also provide an easy way to develop business relationships that can lead to referrals.

 

In fact, we’ve belonged to several chambers of commerce throughout Southwestern Pennsylvania for years and have found them to be well worth the investment. So, if you’re a new small business owner in Westmoreland County, Indiana County, or Fayette County, make sure you visit your local chamber and introduce yourself!

 

3. Bring Your Business Outdoors

affordable ways to advertise your new small business

If you’re looking for a quick, effective, and affordable way to reach a large audience, then you definitely need to advertise your small business on a billboard!  Why? Among the many reasons why billboards help new companies advertise, one of the most compelling is that it simply can’t be avoided.

On average, Americans spend more than 70% of their waking hours away from home. And a good portion of that time is spent behind the wheel. Taking a look at 2016 data for our 5 counties in Southwest Pa, we found that the average commute time to work is 26 minutes.

 

 

 

Average Commute Times in Southwestern Pennsylvania in 2016

Average Time to Commute to Work in Allegheny County

26.5 min

Average Time to Commute to Work in Bedford County

27.4 min

Average Time to Commute to Work in Fayette County

26.3 min

Average Time to Commute to Work in Indiana County

22.6 min

Average Time to Commute to Work in Westmoreland County

26.5 min

 

What’s more? In 2016, there were 968,222 people in the workforce in Southwest Pennsylvania. That’s a huge opportunity for people to learn about your business while they’re a captive audience, don’t you think?

 

Number of People Employed in Southwestern Pennsylvania in 2016

Number of Employees in Allegheny County

661,475

Number of Employees in Bedford County

23,734

Number of Employees in Fayette County

58,354

Number of Employees in Indiana County

41,823

Number of Employees in Westmoreland County

182,836

 

In Sum

 

Though you’re probably really busy with a lot of responsibilities as a new small business owner, don’t put off advertising your company. And though these are just a few of the many affordable ways to advertise your new small business, starting with these will get you off to a great start!

 

 

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